Dubai – Masaader News
Prices range from AED250,000 for the three minutes during weekdays from 8pm to 10pm, rising to AED350,000 at weekends. For two three minute impressions any night between 8pm and 10pm the price is AED500,000 and for AED1 million you can get five three minute impressions any night between 7pm and midnight, according to Arabian Business.
The displays are managed by Dubai-based marketing agency Mullen Lowe MENA and the content must be submitted four weeks before the promotion goes live, in order to be approved by Khalifa Tower’s owner Emaar Properties.
Companies such as Walt Disney and Huawei have used the facade of the tower for recent promotions.